Winston's e-Newsletter - April 2008

In Winston's e-newsletter this month: We're sorry if you've missed us!... Winno's next Teleseminar... Get results by listening... How to use other businesses to build your business... Another Great TV commercial... Words That Sell... Research before you launch...

We’re Sorry If You’ve Missed Us!

It’s been a while since you’ve receive an edition of our e-newsletter and for that we apologise. Margaret, our creator and controller of all things electronic has been ill for quite some time meaning we couldn’t get an issue out (Winno’s skills in cyberspace engineering are sadly lacking!). You’ll be pleased to know (and we’re delighted) that Margaret is back on deck and firing on all fours so we’re aiming to get future editions out regularly.

 

Winno’s Next TeleSeminar: How to be a Confident Speaker!

Here’s some great news if you are one of the many people who are absolutely petrified by the thought of standing up and speaking in public! We’ve arranged for a wizard with words to share some amazing secrets that you can use to instantly become a cool, calm and confident speaker who can hold an audience… any audience… in the palm of your hand.

And, of course, that wizard is Winston Marsh and he earns his living as a very successful professional speaker so if anyone knows how to do it, he does! In just sixty information packed minutes he will tell you what to do and how to do it so that you’ll have the gift of the gab even if you are absolutely hopeless right now. You’ll discover the secrets to being cool, calm, and confident when you are talking to a group. Find out more here…

 

Get Results By Listening!

It is very important for us all to listen during all of our daily interactions. Don’t just give people the impression of listening if you’re not actually hearing and understanding them.

To effectively understand and communicate, you should be listening for around 80% of the time. Make sure that you devote some time to really listening to your clients, customers or patients, your staff, your suppliers and especially your family. The best way to improve your skills is to ask more questions… and really concentrate on listening to the answers!

If you listen you’ll learn and when you learn you’ll understand, and that brings effective responses, builds great relationships and with positive results.

 

How To Use Other Businesses To Build Your Business

Here’s another fantastic strategy for you to generate goodwill, attract new clients and build your business. It was devised by a lady who owns a very successful coffee shop but it can be used by any business. 

She asked other businesses in her area to donate prizes for a competition that she planned to run for the customers on her database. This was a great opportunity for those companies to get exposure to a whole new database of customers whom they may not have had as customers. All of the businesses she asked were happy to participate. 

Then she did a mail out to all her database. This invited them to enter a draw to win a package of seven different prizes, donated by those other businesses. She added a big value grand prize as well. 

Needless to say, the entries flooded in. 

After the big prize draw, this innovative business owner put together a book of vouchers for all the businesses that had participated. A voucher book was sent to all entrants. It was crammed full of special (but very profitable) deals at all the participating businesses. The outcome… everybody who entered the competition won a prize! 

The idea here is simple but very effective. Introduce your client base to other businesses in exchange for their assistance in your promotion.  Not only is your business likely to be promoted to new clients through word-of-mouth of your customers, but you’ll also be introducing your customers to other companies that may be of interest to them.  It doesn’t matter whether you’re a car dealer, a chiropractor, a plumber, a carpet supplier, a lawyer, a fitness coach or a supermarket, you can adapt this incredibly simple and highly successful strategy to work for you!

Oh, and one more thing! Notice that this canny business owner was wise enough to spend money on good old snail mail. In these days of e-mails crammed with spam people like nothing better than to get an envelope filled with interesting information in their letter box.

 

Another Great TV Commercial

Here’s a TV commercial that proves that a good one will get its message across even if you don’t understand the language. Of course when you make a commercial it’s always advantageous to use both sound and sight (but it’s handy to know that if they aren’t listening they’ll still get the message).

 

Words That Sell

This is a book that is always on my desk because it makes it easy to write compelling words to promote your products, services, and ideas! I call it “my magic book.”

For example, if you’re looking for a better way to say “authentic” Words That Sell gives you 57 alternatives. How about “appealing”? Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” It’s packed with inspiration-on-demand for busy professionals who need to win customers — by mail, online, or in person. See more here…

 

Research before you launch

When introducing a new product or service into any market segment it’s very important to remember a simple rule of thumb. It doesn’t matter how good you think the product is, how fantastic you think it looks or how technologically advanced it appears – it’s whether people will actually buy it that’s important.

So if you’re contemplating launching a new product, do the research. Read industry magazines and books on the subject, conduct surveys, speak to people in the target market and sample test the product or service. Don’t just back hunches or listen to the family. Make sure you build a business on facts.

 

 

Business Growth Centre
ABN: 96 709 037 261
Postal: 110 Coleman Road, Boronia, Vic, 3155, Australia
Phone: +613 9887 5511   Fax: +613 9887 5581

 

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