Knowing How to Make the Sale

A little while ago I was at a performance by three great singers. They were f-a-n-t-a-s-t-i-c and could sing everything from classic to pop, solo or together. The crowd loved them and gave them rapturous applause at every opportunity.

During the evening they occasionally mentioned their CD and said that they hoped we’d buy it.

And at the end of the show not one person bought their CD!

Why? Read more...

How to Win BIG Customers

One of the best books I’ve read recently is “Bag the Elephant: How to win and keep big customers” by a fella named Steve Kaplan who explains how to get intro big companies and win lots of business. He made a bucket of money as a salesperson by focussing on big companies (“Elephants”) to win big deals.

I phoned Steve in Chicago to interview him for the December edition of my Business Marketing audio program and he shared the secrets of bagging those big elephants. Read more...

Two little words with big impact!

If you are in love then you’d probably say that the best words you can ever hear are contained in the simple phrase “I love you!”

In business if you love your clients and you want them to love you the best words your clients can ever hear are “Thank you!”

And whilst initially you may be sceptical about the idea of loving your clients it’s just something you’ve got to do if you plan to be in business for the long haul. Read more...

Another Great Commercial

Of course Christmas is a time for kids but just occasionally you come across a kid who doesn’t deserve Christmas. That’s the essence of this commercial which very effectively advertises a difficult product to promote.

Seasons Greetings!

We take this opportunity to wish all our readers best wishes and the compliments of the season. May this time be one of peace, joy and love and we trust that the New Year holds for you all that you could possibly wish yourself.