Good Morning neighbour!

I just wanted to say hello!

The purpose of this letter is quite simple.  It is merely to introduce myself because I live comparatively close to you.  We probably shop at the same supermarket, our kids may have gone to the same school, and we may even worship at the same church, support the same local sporting clubs or have coffee at the same cafe.  We may even have passed in the street without recognising or knowing each other.

And that's the reason I'm writing.  

Because I live in the area and because most people believe that it's not what you know but who you know I am writing to you to let you know what I do on the off chance that you may need my services at some time in the future.

You see I am the local real estate expert for this area and therefore I have an almost encyclopaedic knowledge of what's happening with local real estate and the values of homes in the area. I know what works and, more importantly, what doesn't work when it comes to selling real estate in this area.  

I have been in the business for a number of years and because I both live and work in the area I think that gives me a great deal of inside knowledge that could be of real value to you should you ever want to sell your home or buy real estate in the area.

You may not be planning to do anything along these lines at the moment but I'll stay in touch so that if you should ever need my services you'll know me as your neighbour and be able to access my local experience.

Yours sincerely



 

from Winston's e-Newsletter, August 2005