The letter that works gangbusters!

Real estate agents often talk about farming their neighbourhoods. It means getting to know and build a relationship with as many people in the area as possible. Hopefully the result will be that the people get to know the agent and will choose to deal with them, when it comes to selling their home.

Most real estate sales people interpret that as meaning that they should do what every other agent does so they drop cards, leaflets and so on into local letterboxes. And the residents do what every other resident does and pitch them into the bin.

So we applied a little bit of creative thought to the exercise and produced this letter which is dropped in a pink, silver or gold envelope. Early each day the agent heads out from their home on an exercise walk in a different direction and drops this letter at every house they pass.

Within 4-6 weeks, the agent will have letterboxed every house within a big area around their home or office and already enquiries will have resulted.

Because life is a passing parade it's then time to go back and cover the territory again with a follow up letter. And the enquiries keep on coming.

In another 4-6 weeks the exercise is repeated and so on.

Pretty soon the agent owns the territory and gets the lion's share of the business.

If you are not a real estate agent you can see here how the letter has been rewritten for a chiropractor and a mortgage broker. You can use it to work for you too so that you farm your neighbourhood.