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A great way to make your Yellow Pages advert really work!

Lots of businesses need to advertise in the Yellow Pages, though not all businesses get the results they are looking for.

A small business owner explained that her business specialised in the sale of blank cards and envelopes to craft people and hobbyists. She’d planned her ad, which featured her company name and logo at the top big and bold.

After hearing some advice from me she changed her mind.

She realised that, “If people are looking in a directory they won’t know my company name and of course my logo means nothing to anyone but me.” With this in mind she decided that the eye catcher for her ad needed to be a question.

And what was the question? “Are you looking for craft cards?” As easy as that!

Of course, people who had gone to the directory for craft cards saw the headline immediately. It stood out like the proverbial sore thumb. They started calling with the same response each time, “I saw your ad and, as soon as I saw the headline, I thought that’s what I’m looking for!”

The client base of her business increased more than 5 fold after running that advertisement and more than paid for itself in 2 months.

You can achieve these results too by making sure that your directory entry really works for you! And the best way to do that is to flag the reader down with a great headline that focuses on the problem that they want to solve. Then amplify and explain the headline in the body copy and give solid reasons why they should call you.

Would you like to know more secrets on “How to get bigger results from your Yellow Pages Ad”?

Winston has produced a great audiocassette and workbook package with Advertising Genius Peter Sun. To find out more or order do one of the following:

1. Click here to view via our website.

2. Click here to visit our bookshop for more fantastic books/audios.

3. E-mail us and we will send you more information.

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