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Realising your value It’s important
to maximise both your personal value and your business value in the eyes of
other people because, at some stage, you’ll want them to buy you, your ideas
or your business. Maximising the
value of your business is comparatively easy because all you have to do is
maximise the profits your business makes by working smarter not harder.
On the other
hand, you may have difficulty maximising your personal value because you,
like most people, are an incredibly poor marketer of yourself. This stems
from listening unquestioningly to your mother when she told you not to boast
when you achieved something noteworthy as a kid. But the problem is, if you
don’t boast about yourself and tell people that you are good, who will? So here are
some steps to being a great marketer of yourself: 1. Learn to enthusiastically greet everyone you meet.
As the old proverb says “You never get a second chance at a first impression”
and although we’re always told “never to judge a book by its cover” we always
do. So practice being enthusiastic and good to meet so that when you meet
people they’ll enjoy the experience. 2. Be interested in people because the most important
person in the world to almost every person is themselves and when you show
interest in them you build a strongly favorable impression. 3. Knowing the “WWW” questions is the key to making
that favorable impression. You ask “What’s their name”, “Where do they come
from” and “What do they do” and it’s amazing how easily that’ll get even the
most shrinking of violets to open up and tell you their story. 4. When you
get them talking listen, listen, listen! God in his or her infinite wisdom
gave us 4 tools for listening, that’s 2 ears and 2 eyes and one tool for
talking, that’s just 1 mouth. It’s simple to see that we should therefore
listen for 80% of the time and talk for just 20% of the time. So, when it’s
your turn to talk make sure you don’t waste the opportunity and you talk
about something that’s interesting. 5. Knowing
your strengths and building on them. You know it’s amazing how few people can
list out their strengths when you ask them but being able to do so is
critical because when you get better at the things you are good at you become
unbeatable. Unbeatable people produce unbeatable results. 6. Working to
overcome your weaknesses. There may be things that you are not good at but
don’t despair and just accept the status quo. Make a list of the things you
would like to become better at and then set some goals to make it happen.
Very few people were born with a complete set of skills but all of us can
build them. Facing up to weaknesses and doing something about them will reap
fantastic rewards. 7. Being a
confident and competent conversationalist. 60% of people tell me their number
one fear is speaking in public which means they feel terror when talking to
more than 2 or 3 people in a group. So if I could wish upon you one skill
that you should develop it is to build your speaking skills. Overcome that
fear through practice, rehearsal and drill so that you can say interesting
things in an interesting way. Soon people will be saying that you have
“charisma”.
Please feel free to share this NewsBrief with your
friends and colleagues by sending it to them in its entirety. If you'd like to republish the information
contained in it feel free to do so but please don't make any changes to it
without our permission. Credit should
be given to the author, Winston Marsh, Australia's marketing guru and
incredibly motivational business speaker.
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