If you need to explain something to someone and you just can’t think of anything else, tell a story. The story has to be true of course, no fibs or twisting the truth. For example, when someone says, “It’s too …

I’m sure that you’ve heard or read this story but it is a reminder of how we neglect our own backyards, be it our customer base, our team members, our skills and talents, our partners, our families or our communities. …

Those wonderful people at Clouston & Hall I often talk about have a list of audio books at steeply discounted prices. Ideal if you want to put them on your digital device. See http://tinyurl.com/kd5d4av emailDigg Digg

I walked into a store the other day and the music was ear splittingly loud. A woman followed me in and asked the staff member, “Would you mind turning the music down while I make a decision?” The staff member …

Okay, okay it’s time to introduce you to one of my closely guarded secrets which in the past I have only ever shared with a handful of my most trusted clients and colleagues. It will work brilliantly when somebody phones …

Here’s a great TVC that is designed specifically for the younger, digitally literate market and does it well, really well. However, I can imagine lots of older people (far older than me of course!) sitting there watching it and wondering …

Quite often I see full-page adverts in the Saturday weekend magazine of “The Age” (and I suspect that they are repeated in other newspapers around Australia at huge cost). Two -thirds of the advertisement is taken up by some gauze …

With Mother’s Day just gone and millions of mothers having had breakfast in bed (and probably all over the bed!) and receiving lots of sincerely given but unwanted presents I had to laugh at some of the suggestions that advertisers …

Recently it was reported that the Channel 9 network had declined to run this Greenpeace commercial because they believed it was “offensive”.  I’m not sure who they felt it offended… viewers or Coca Cola but I suspect it was the …

The word we most often associate with accountants is “boring” but there’s an accountant in Palmerston North, NZ, who is far from boring.  The only place he does any pencil pushing is in his front garden where these three pencils …