Shopping Cart
|
View cart |
-
Category Archives: Learning to lead
-
Creating headlines and subject lines that get attention, part 4!
, Now another way to produce an attention getting headline is to put yourself in your prospect’s shoes.
-
Creating headlines and subject lines that get attention, part 3!
, Now, in my previous articles on this subject I’ve shown you how to use a headline to attract attention which, after all, is the sole purpose of the headline. Done right it works marvellously well doesn’t it? Okay would you …
-
Telling it like it is:
, I’ve always loved using the owner of a business to tell it how it is in both radio and television commercials. That’s because I reckon prospects want to see the person behind the business, find out what sets them apart …
-
Creating headlines and subject lines that get attention, part 2!
, Now one of my favourite headlines is based on what I call the *boilerplate principle. You use the same template each time and just vary it to suit the circumstances. The template is “9 incredibly dumb and stupid mistakes most …
-
The story of Michael the little mouse…
, G’day Colleagues, friends and family! If you want to get an idea of how infectious Rowena McEvoy is just have a listen to this short grab from one of her talks to her team. That’s how she’ll be on …
Categories Develop yourself, Learning to lead, Recommendations, Tips & Tricks
Tags Creative, Funny, Guest, Motivation, Stand out, Wow!
Leave a comment
-
Creating headlines and subject lines that get attention, part 1!
, Your headline doesn’t have to be cute or humorous… it just has to grab the attention of the people you are aiming it at…
-
Creating a winning business.
, He lived in a little country town, and he’d been voted the best fish and chip shop in New Zealand because his results were incredible. People queued outside his fish and chip shop every night of the week to buy …
-
Sell the sizzle, Part 2!
, You’ll recall that, when last we spoke, I mentioned the Vet and his problems of getting a successor in the country. I prescribed a treatment plan known as “Selling the sizzle, not the steak.” So now let me explain. “So …
-
What makes something go viral:
, The answer is who really knows? It seems though it almost always has to involve either humour or pathos… either make us laugh out loud or tug at the heart strings. The difficulty, if you are an advertiser is though, …
-
Sell the sizzle, Part 1!
, So we were away in the country accompanied by Millie and Sharnie who were anxious to enjoy their bush holiday chasing rabbits, fearing kangaroos, swimming in the creek and all sorts of other joyous doggie activities. Then I noticed that, …
|
|
Categories
Archives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
