Shopping Cart
|
View cart |
-
Category Archives: Tips & Tricks
-
Stories are Sensational
, If you need to explain something to someone and you just can’t think of anything else, tell a story. The story has to be true of course, no fibs or twisting the truth. For example, when someone says, “It’s too …
Categories More business, Tips & Tricks
Tags Customer Service, Develop yourself, Marketing, Motivate staff, Sales
Leave a comment
-
Acres of Diamonds
, I’m sure that you’ve heard or read this story but it is a reminder of how we neglect our own backyards, be it our customer base, our team members, our skills and talents, our partners, our families or our communities. …
Categories Develop yourself, Tales
Tags Challenge yourself, Develop yourself, Inspired thinking
Leave a comment
-
Music for whose ears?
, I walked into a store the other day and the music was ear splittingly loud. A woman followed me in and asked the staff member, “Would you mind turning the music down while I make a decision?” The staff member …
-
The most powerful selling phrase EVER!
, Okay, okay it’s time to introduce you to one of my closely guarded secrets which in the past I have only ever shared with a handful of my most trusted clients and colleagues. It will work brilliantly when somebody phones …
Categories Marketing that works, More business
Tags ideas, Inspired thinking, Marketing, Sell more
Leave a comment
-
Another Commercial
, Here’s a great TVC that is designed specifically for the younger, digitally literate market and does it well, really well. However, I can imagine lots of older people (far older than me of course!) sitting there watching it and wondering …
-
What Were They Thinking?
, Quite often I see full-page adverts in the Saturday weekend magazine of “The Age” (and I suspect that they are repeated in other newspapers around Australia at huge cost). Two -thirds of the advertisement is taken up by some gauze …
Categories Marketing that works
Tags Ads and Advertising, Marketing, print advertising, Sell more, Small Business
Leave a comment
-
Not just a pencil pusher!
, The word we most often associate with accountants is “boring” but there’s an accountant in Palmerston North, NZ, who is far from boring. The only place he does any pencil pushing is in his front garden where these three pencils …
-
Seeking referrals is critical.
, Because it is such a hugely important source of prospects its worthwhile focusing on word of mouth referrals, endorsements or third party recommendations. It’s important to remember that, if you are a retailer, a tradesperson or a manufacturer, around 80% …
Categories Learning to lead, Marketing that works, More business, Tips & Tricks
Tags Leadership, Management, Marketing, Sell more, Small Business, Wow!
Leave a comment
-
Get out there!
, I went to a free seminar last night and I can tell you that free was the price I should have paid! However, I’ll bore you with the reasons why in a later blog. However, I did run into a …
-
Put Out a Press Release!
, If you’ve got great a story to tell its well worth getting it out to the media which reaches your market. If it’s of interest to people in your local area, for instance, then trying to get your story in …
Categories Marketing that works, More business, Recommendations
Tags ideas, Inspired thinking, Marketing, Small Business
Leave a comment
Categories
Archives
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
