- Keep them coming back. Ask customers what they want and give it to them again and again.
- Go for efficient systems as well as smiles. A friendly, polite approach is great – but only systems can guarantee that you’ll do the job right first time, every time.
- Underpromise and over deliver. Customers expect you to keep your word – but if you can exceed it, you’ll delight them.
- Forget about a consumer relations department. Give every employee that deals with clients the authority to deal with complaints. Then support them.
- Encourage your customers to tell you what you’re doing wrong. If there are no complaints, something’s wrong.
- Measure everything. Football teams do it, basketball teams do it, and cricket teams do it. You should be doing it too.
- Make them say “WOW!” Do something during the sale or after delivering that they first don’t expect. Like a follow up phone call to ask “Is everything okay?”
Shopping Cart
|
View cart |
-
7 Common-sense Rules of Customer Service
, 
Categories More business, Tips & Tricks
Tags Customer Service, Management, Motivate staff, Reflections, Sales, Sell more, Stand out
Leave a comment
-
Introspection
, It’s a public holiday in Australia today so for those of you lucky enough to have the day off work, we hope you are enjoying it! With some relaxing time to yourself, perhaps you can spend some time this week on yourself.
Categories Develop yourself, Recommendations, Tips & Tricks
Tags Challenge yourself, Develop youself, Reflections
Leave a comment
-
Great news from Jurek Leon
, One of the newsletters I love getting every month is Jurek Leon’s Terrific Retail Tips and here’s the most recent edition.
Categories Recommendations, Tales, Tips & Tricks, Uncategorized
Tags Current Events, Develop youself, Great Letters, Motivation, Reflections, Stand out
Leave a comment
-
Interfering with an icon makes news
, How smart are the people at Kraft (or their PR agency)? In the slow news time of early January they came out with the story that Vegemite would be changing its name. Now you don’t interfere with the name of a national iconic foodstuff without guaranteeing yourself millions of dollars of coverage in the media.
And that’s what they got… stacks and stacks of coverage all over the place… all for free!
Sure beats spending your own money!
Here’s a typical report resulting from this press release.
Where did they get the idea from? Well, remember the furore and media coverage they got when they wanted to change the name of Vegemite to iSnack 2.0?
If it worked once, why not try it again?
And attach an award to it so you look like you’re not doing it for purely commercial reasons.
Happy Australia Day folks! Of course Vegemite is one of the brands proudly owned offshore… not Australian owned any more.
Categories Marketing that works, More business, Tales, Tips & Tricks, Uncategorized
Tags Ads and Advertising, Marketing, Sales, Sell more, Social Media, Stand out
Leave a comment
-
The marketing ploy that created a legend!
, Just follow the sequence. After it all happened I got an e-mail from Eliza saying, “Thanks Grandpa, you’re a legend!”
From: winno
Sent: Saturday, 7 January 2012 9:38 AM
To: Winston Marsh (and a whole lot of mates)
Subject: helpPlease do me a favour if you’re on e-bay and put in a bid (max $20) for my granddaughter’s bike. If you buy it I’ll reimburse you… and you can keep the bike!
http://cgi.ebay.com.au/ws/eBayISAPI.dll?ViewItem&item=230725569112
Only a couple of hours left… expires 11-37 am today
Have a f-a-n-t-a-s-t-i-c day… Winno
From: Tony Hargreaves
Sent: Saturday, 7 January 2012 11:15 AM
To: winno
Subject: RE: helpI’ve bid to $25 – but I don’t want the bike L
Good luck!!! 22:30 mins to go
From: winno
Sent: Saturday, 7 January 2012 11:26 AM
To: ‘Tony Hargreaves’
Subject: RE: helpThanks but I did have a max of $20!
Have a f-a-n-t-a-s-t-i-c day… Winno
From: Tony Hargreaves
Sent: Saturday, 7 January 2012 11:34 AM
To: winno
Subject: RE: helpYeah but you were winning !
From: Tony Hargreaves
Sent: Saturday, 7 January 2012 11:35 AM
To: winno
Subject: RE: helpAnd I just made you $5.50 extra!!
From: winno
Sent: Saturday, 7 January 2012 5:03 PM
To: ‘Tony Hargreaves’
Subject: RE: helpThanks heaps Tony… your bid of 25 bucks nailed the sale at 26! We have a delighted granddaughter and the new bike owners have already picked it up!
Thank you from us all.
Have a f-a-n-t-a-s-t-i-c day… Winno
From: Marsh, Bradley
Sent: Saturday, 7 January 2012 2:37 PM
To: winno
Subject: Re: helpPlease send a thank you to all your friends who helped out. It appears a number of people placed bids, creating a fever of activity in the last half hour and earning $26 for Eliza result and a very happy 6yo new owner who came with her dad to pick it up at lunch time.
From: winnoSent: Saturday, 7 January 2012 5:30 PM
To: Winston Marsh
Subject: helpOn 7/01/2012 5:15 PM, winno wrote:
Thanks to you all. Message from Brad, my granddaughter’s dad.
Have a f-a-n-t-a-s-t-i-c day… Winno
From: Ross Lawrence
Sent: Saturday, 7 January 2012 5:34 PM
To: winno;
Subject: Re: thanks for helpThat is a lovely story. Glad to help out.
Ross
From: winnoSent: Saturday, 7 January 2012 5:40 PM
To: Ross Lawrence
Subject: helpThank Rossy!
Have a f-a-n-t-a-s-t-i-c day… Winno
Categories Marketing that works, Tales, Tips & Tricks
Tags Marketing, Sales, Stand out
Leave a comment
-
Great doggy marketing
, You know how much I love dogs so, when I see a dog that’s a great marketer, I just have to share it around. Meet Harvey in this video on How to pick out a Dog.
-
Always look for opportunity and invariably you’ll find it
, It was Henry Ford who said that whether you think you can or whether you think you can’t— either way you’re right! There’s always an opportunity to succeed even in the worst circumstances but if you’re not looking for it you won’t find it.
-
How to Hold an Audience in the Palm of Your Hand! Part 11
, 
Never ever say “thank you”. When you have finished your speech (and have the audience eating out of your hand), never ever say thank you”. You see, it is the audience who should thank you for the opportunity of hearing your words. Finish, therefore, on a high note, drop your head to let the audience know the speech is finished and wait for the applause. Then walk calmly and confidently back to your seat.In a recent survey, business people rated their number one fear as speaking in public. The fear they rated second was death. This suggests that most people would rather die than speak in public. If you follow these simple rules and religiously apply the three Ps of public speaking, death will no longer be a welcome release for you. Rather, you will have new life and exuberance in your speaking. The ability to speak in public will stand you in good stead in the important task of marketing your practice. Being able to get your message across effectively and convincingly will reap rich rewards both personally and professionally.
If you want to hear Winston share the secrets of speaking in public in his inimitable style order the CD here.
-
Keeping you abreast of marketing initiatives!
, Pardon the bad pun but according to Power Retail Extra newsletter the Wunderbra people have used bungee jumping to promote their deepest plunge bra. Not sure quite what it will do for them but it may excite their target market. I post this merely to keep you up with the news. See the story at Powerretail.
-
News from Terry Brock
, Happy New Year! It is 2012 and now is the time to turn your business around and get the assistance you need.
About this time of year, you’ve probably received lots of “Happy New Year” greetings complete with nice messages wishing you a good year. That is nice. However, here’s something that can definitely help you achieve the goals you have for your business — and even help in your personal life.
I’ve taken what we have with the High Achievers Coaching System and cranked it up several levels. You are in for some serious business-building benefits that can help you.
Right now, and for a limited time only, you can get the full year of carefully crafted messages in audio, text and video. In addition to that you’ll get specific, step-by-step guides on how to implement Relationship Marketing (I call it R-Commerce).
However, the best part is that when you become a member of the High Achievers Coaching System, you are going to get a full hour of help in 2012 to answer any questions you have about technology and/or marketing. This will be fully customized for you and your needs.
And if THAT weren’t enough already for the low price we have on the program, you are going to get a professional-grade review of what you’re doing in social media. I’ve brought in an expert on Social Media who has a Harvard MBA and really knows what is happening for serious business growth in Social Media. You are going to get a focused, specific recommendation for what you’re doing in social media from a person who knows social media, helps authors become best-sellers and even helped with a major motion picture in 2011 with their social media.
All this, and more, is yours when you become a member of the High Achievers Coaching System. But this offer won’t last forever. Frankly, we can’t keep it open for everyone due to limited space.
If you’re already a member and choose to renew, you get the same amazing benefits.
You know you’ve been waiting to get the information you need and jump-start your business. You know that you can’t do it alone. Now is the time to make it happen. Find out all the details here. I look forward to seeing you on the other side! See video for more details.
To get the information now go to http://terrybrock.com/coaching2012/
Happy New Year! I look forward to helping you achieve your goals!
Terry
Terry L. Brock, MBA, CSP, CPAE
Marketing Coach, Member of Speaker Hall of Fame
www.TerryBrock.com, Terry@TerryBrock.com
Achievement Systems, Inc., 7550 Hinson St. #15-C, Orlando, FL 32819, USA
|
|
