A smart guarantee

One of the banes of air travel is standing around after you’ve arrived at your destination waiting interminably for your luggage to show up on the baggage belt. It seems to take ages and you’re itching to get going!

Knowing how much that annoys travellers, Alaska Airlines gave us a simple guarantee. If we didn’t get our baggage within 20 minutes of the plane parking at the gate, we would get a $25 discount toward a future flight.

It mightn’t have been any use to us if we’d exercised it coz we probably won’t be their way again though!

It’s a very simple gesture, but I reckon it’s a great way of showing regular Alaska Air flyers that they’ll do their best to overcome one of those little annoyances of travel.

So the question is: what can you do for your customers, clients or patients to compensate for any annoyances of dealing with you? (A tip… keeping people waiting is a real annoyance so see them at the appointed time or, like the plumber, guarantee to turn up on time. Promise a reward if you don’t meet your self imposed criteria!)