Here’s a couple of photos of the front door of a shop and, as the subscriber who sent it to me said, “We wonder if they get any business!” He added, “You never see the owner smiling!”
There seems to be a particular group of business owners who belong to a cult of prodigious warning sign producers. They obviously have ample time, lots of paper and huge computer power that allow them to knock up all sorts of warning and intimidatory signs at the drop of a hat!
Bearing in mind that the first thing customers, clients, patients and patrons want is to be made welcome, signs like these will produce the exact opposite effect.
So, have a look around your business, both inside and out, and check the signs you and your team have produced. Are they really necessary and, if so, do they threaten or peacefully cajole? Do they look good… if not how can you improve them?
“Cornerstones of Success” contains extracts specially selected from a fantastic longer program by Wayne Mansfield whom Winno has known and respected for his unique, practical and pithy insights on business for many years. In this sampling you will hear simple crucial solutions to some of those problems in selling that Winston believes cause many people to stumble in making the sale. They are really “must know” approaches that will help you nail the business. Get it here. Part of the Winno’s Wise Words series.
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