I recently took Shah, our big fat cat, to the Vet to have his ear repaired after a fight (his wound looked bad but we don’t know how the opponent’s ears looked!).
The amazing thing is that when I was waiting to see the Vet there was a whole lot of cat and dog food, pills, potions and pets paraphernalia that I’m sure would be of benefit to either of my two cats or two dogs. The shelves were stacked with stuff but there was little explanatory information and no-one offered me any information. I just had to pass the time reading “Dog Magazine”.
Unfortunately at the completion of the consultation (the Vet and Shah were mutually happy with each other), neither the Vet himself nor the Veterinary Nurse at the counter took up the oh so easy opportunity to interest me in any of those products.
One of them could have simply showed me a bag of product and said “Have you seen this… its great for cats like yours”. Or they could’ve offered me, or rather given Shah, a sample of a great new cat food about which they could extol the benefits.
Now I love my pets and if I am introduced to something that I’m assured by an expert will be good for them I’ll probably buy it and continue to use it.
The potential lifetime value of introducing me (or rather my pets) to a new product is huge.
Unfortunately, as happens so often, this great opportunity was left on the table.
Sigh!
Are you, or your team members, missing easy opportunities like this?
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