For just a moment remember the duck.  If it walks like a duck, quacks like a duck and looks like a duck, chances are … it’s a duck!

If you want to be memorable and recognised as an authority, a specialist, the leader in your industry, then what do you have to do?  You’ve got to walk like the authority, the specialist, the leader, talk like one and look like one. It means you must review all of the things that make up your image.

And that means everything from…

• the vehicle you drive,
• to the clothing you wear,
• to the way you do your hair,
• the pen you use,
• the digital device you have
• the gear you carry,
• whatever you carry that gear in, be it a toolbox or a folder,
• your business card, and how you present it to people when you meet them.

The most important step to take is to look at what other people in your business are doing by way of their personal presentation and ask yourself the questions, “How can I take a step up?  How can I differentiate myself?”

Because when you do things differently to everybody else you get different results. You’re no longer average, you’re the cream of the crop and your results will increase accordingly.

 
If you want to do more, be more and achieve more you must start reading this book today. It’s for those who want to live fully and achieve both their personal and business goals in life. This is a compelling book filled with simple practical ideas you can implement immediately. Get it here.