Another commercial (or three)

The telecom market in the U.S. is just as competitive in the USA as it is here, perhaps even more so. The commercials are a much more aggressive there than here with quite splendid offers being made to consumers as these three commercials show.  I think that this one...

No! No! Not a pencil in his eye!

The Odd Spot in The Age the other morning told the story of an employer who was obviously sick’n tired of getting CV’s that all looked the same. Maybe its time for the approach my son, Jeremy, used so many years ago to land a job against very stiff competition. He...

Are you starting your day the right way?

Dr Peter Holsman, a qualified GP and natural health practitioner, is a great friend of mine and his tips and ideas help me keep feeling fantastic! I thought this article was worth a read if you’d like some tips to starting the day with vim and vigour! How do you start...

Another commercial

One of my favourite questions for businesses is “What are you doing differently to everyone else?” and this commercial clearly demonstrates someone has thought about that for an animal shelter. Instead of pictures of cuddly kittens, loveable dogs or beaten up animals,...

Prodding Customers into Action

Sometimes, you can see people teetering on the edge of making the decision to buy or use your services. They’re just taking a bit of time to make that final decision. Here’s a good letter or email you can send to prod them into action. I wrote it for a firm of...