Following on from my last article, here are some more ideas to get that bulge in the envelope.

Send some headache tablets. The headline could be:

Are manufacturing delays giving you a headache? The first way to cure your headache is to take these, the second is to…

You could enclose a tea or coffee bag. Headline:

Make yourself a cup of coffee, sit down and take a moment to read this letter.

You could perhaps try a scratchy or a lottery ticket.

There are 2 ways you can make big money – here is one, let me tell you about the other.

Or

See, already your luck has changed

Maybe you could send a computer chip.

This tiny chip is a microprocessor capable of handling thousand of transactions accurately every 30 seconds.

Don’t you wish you could get your staff to do that?

Well there are a million things you could try. My favourite is a bar of soap. You know those small bars of soap you can steal or borrow or buy from a motel? And my headline for that is…

You don’t know me from a bar of soap, so here is the soap

And the letter goes on and says…

Now you don’t know me from a bar of soap so here is the soap. I’m taller than the soap and I think I smell better. Let me explain why I am writing to you.

Golly do you reckon that works for me? Of course it does.

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