No doubt you have seen the huge wave of publicity about the ice bucket challenge and probably by now you’ve been exposed to a bucket of ice water being dropped over your head either for the original charity or some other charity that you support.
It’s amazing how quickly this phenomenon caught on and has swept the world generating millions of dollars for the initiating charity.
That’s why this article from my colleague Terry Brock on how to make these stunts work for you is such a great read. Share it with your friends and, particularly, with any charity you happen to be involved with so they can learn how they too can find an ice bucket challenge that will work gangbusters for them. Oh, and by the way, if you haven’t had a bucket of iced water poured over your head you’d better get quick smart and do it soon. Then you can challenge a couple of friends to enjoy the feeling as well!
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