I am grateful to Allan Roark, a great friend and owner of the fantastic Archers Manor Conference Centre in Launceston, for letting me know about this different approach to promoting beer.

Allan sent it on from Business Insider who reported, “Normally beer adverts are fairly juvenile yet somewhat entertaining. This one breaks the mould. For the most part, they depict men as unfeeling doofuses who only want to hook up with hot women and watch sports without being bothered by their wives.

But a poignant new ad from Guinness flips the switch by presenting a group of athletic, beer-drinking men who are defined as much by their kindness as their physical strength.

In it, a group of muscular men partake in an intense game of wheelchair basketball as stirring music plays in the background. We wouldn’t want to spoil the ad’s awesome surprise ending, so take a look at the video now before reading further:”

https://www.youtube.com/watch?v=xwndLOKQTDs&feature=share

 

Winstons_Wise Words_CoverThe “how’s things?” call is one of those techniques every businessperson should use. It works beautifully for anybody who is serious about making their business successful. In fact, if you’re not using it you should be. Want to learn more? Buy Winston’s downloadable discussion on the “How’s Things?” call here. “Part of the Winno’s Wise Words series”.