by Winno | May 30, 2014 | Other
Obviously meant for the cyberspace arena and made in the hope that it’d go viral, this is a very delicate subject handled very sensitively. And we are told that the product really works. What else could one crave when you have almost everything? Tough sell, handled...
by Winno | May 28, 2014 | Marketing that works
Business Insider advertising newsletter reports that ad agency FCB México built an internet-capable paper towel dispenser that prints out the latest news from MásporMás, a Mexican newspaper. The news was printed on special ink that allowed people to still use the...
by Winno | May 26, 2014 | Marketing that works
Now here is an advert that I reckon would have worked its butt off… and it would need to have coz, as I recall, it was a full page in The Age which doesn’t come cheap these days. So why do I reckon it was effective? 1. Great visuals… they caught my...
by Winno | May 23, 2014 | More business
Felicity Walker, my miracle worker is our guest blogger today. Thanks Felicity! I reckon you’d have to have been blind or living under a rock not to have noticed the huge explosion in coffee shops over the last decade or so. Every time I blink I see a new one...
by Winno | May 19, 2014 | Develop yourself, Tales
I’ve gotta confess that, from a health and fitness viewpoint, the last six weeks or so hasn’t been good for me. First, the shoulder reconstruction stopped me running and bike riding as I religiously do 3 or 4 times a week. Then a week long bout of gastroenteritis...
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