Well there are many ways to sell swim wear but I’m not sure that I would have chosen this way. Best I think you can say about the approach is that it surely is innovative but, really, what’s the general feeling about sharks in the community? Are they big loveable bozos who want to play ball or do they sneak around and eat you if given the chance. And does wearing this brand of swimwear make you appealing to sharks? Make your mind up here.