STREWTH!!!

Whatever happened to Australian, as she is spoke? *By Ray Allan Waltzing Matilda by John Williamson It occurred to me – listening to the radio and viewing television – why have we become so Americanised? In a world fast becoming globalised are we as...

I think I understand

Here’s a huge billboard that cost a lot of money and seems to be saying that it’s a waste of money coz its message will be forgotten. However the small print endeavours to correct that thought by pointing out that we’ll see it tomorrow. I guess we...

Another video commercial – Jim Beam

The makers of booze are pretty skilled at making commercials that appeal to their target market, young men and, increasingly, young women. This one probably wouldn’t get an airing on free to air TV but probably goes gangbusters on the internet where content can...

What makes something go viral:

The answer is who really knows? It seems though it almost always has to involve either humour or pathos… either make us laugh out loud or tug at the heart strings. The difficulty, if you are an advertiser is though, how do you connect a commercial message to it?...