We have just enjoyed 5 days in Port Douglas at a lovely resort bought via one of those daily email offers.
Everything that was promised when we purchased at 50% off with some great bonus deals has been delivered… and then some! And my enquiries suggested that the offer didn’t just get me but that it worked gangbusters!
When other resorts were bemoaning the lack of bookings and blaming the economy, the weather and everything else the owner of this excellent resort had sat down and done something amazing. He had written a marketing plan!
And then, even more amazingly, he had actually implemented it. Yep, that’s right. He turned his ideas into action.
The result was incredible! 1,100 bookings and over half a million dollars into the resort’s bank account in just over two weeks!
I took the time out to interview this savvy business man for my monthly audio program and what he told me was terrific. Its simple, nuts’n bolts stuff that can work for any business to provide an immediate and welcome cash hit!
I’ll keep you posted when the interview goes to air. It’ll make for fascinating listening.