You know one of the ways I define success in business is when you don’t necessarily have to endeavour to do business with every prospect who comes along. Success is when you can say “No, I don’t want to do business with them.” But to be able to do that you need to have two things in place…
- A regular supply of prospects coming through the door; and
- Criteria to help you decide who is right for you.
Let’s say you’ve taken good care of the first point so what are the criteria you have to decide whether a client is right for you? Well, I have three questions I ask myself of any potential client before I’ll do business with them.”
- Do I like the person? I know you shouldn’t judge a book by its cover but as a rule books with crappy covers are crappy books.
- Do they have a viable business? If the business isn’t going to make it all the help in the world isn’t going to make it go. There’s no use flogging a dead horse!
- Will they take my advice? Lots of people listen and then do exactly what they were going to do anyhow. The trouble is that when it doesn’t work… they blame you. So why waste your time with people who don’t listen?
Not bad rules are they? Well, at least they work for me. It means I really enjoy doing business with the people I do business with…its enjoyable and fun!
Why don’t you create your rules, your measuring stick for who you want to do business with? That way you can have fun too… after all, we’re not here for a long time, we’re here for a good time.
As I’ve asked you before, “Are you having any fun? Because that’s what life is all about… having some fun… and yet there are lots of people around who are so miserable they’d only laugh at a train crash. You’re going to be dead a long time so now’s the time to enjoying life.”