by Winno | Aug 30, 2011 | Tales
My PA, Eswen, got her water bill not long after my recent post Getting proofreading right, and it seems as though this well known utility company missed the reminder! I’m sure someone would have been kicking themselves when they realised this mistake was posted...
by Winno | Aug 26, 2011 | Marketing that works, Other, Tips & Tricks
Here’s a great promotion which will attract lots of entries but, more importantly, the attention of the media for stacks of free promotion. Sealy, the mattress manufacturer, is running a “sleeping on the job” contest, which you can view here. The...
by Winno | Aug 24, 2011 | Marketing that works, Other, Tips & Tricks
As you are probably aware Kiwis take their rugby very seriously and with the World Rugby Cup to be held in NZ coming up soon you can imagine excitement is at fever pitch. To maintain their focus on winning the cup the All Black players were counseled to abstain from...
by Winno | Aug 19, 2011 | Learning to lead, Tips & Tricks
Yes, it’s true. Getting your team together for a regular meeting can be a pain in the butt because you run out of things to say, get sick of chairing them and the team don’t want to come anyway. Here are some simple rules to make sure your team meetings are...
by Winno | Aug 12, 2011 | Learning to lead, Other, Tips & Tricks
Regrettably, I don’t know of a great book (although there possibly is) that explains exactly how to get people to do what you want them to do time-after-time-after-time. Despite that McDonalds, and a couple of other shining examples, manage to get 16 year olds to do...
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