Now I bet you thought you’d never hear me say that. After all, I didn’t think I’d say that but you’ve gotta give credit where credit is due.
You see just the other day I read that Telstra is going into the computer doctoring business… they’ll send a technician out to fix your computer when you call them.
So what I hear you ask.
Well here’s the reason for the hooray.
If the technician can’t fix it, its gunna be free. Yep, that’s right… its free!
How about that? Telstra is now giving a guarantee, reversing the risk by removing the fear of non performance from the customer and putting it where it belongs… with them.
That’s fantastic coz guarantees work gangbusters! So what are you going to guarantee when it comes to you and your customers?