It’s a change to see an anti-smoking TVC that doesn’t feature gangrenous toes or decaying lungs and this one does a pretty effective job of making the point that the kids would miss you if you’re gone. Whether it would make someone give up smoking is for you to judge. You can see it here.

It raised quite a storm in the USA and you might be interested in the interview with the Aussie CEO of Quit who commissioned the TVC. You can see it here.