Shopping Cart

Cart:0 items
View cart
  • Monthly Archives: May 2010

  • Write to be understood

    Mary Morel who is an ace at helping people write board papers, business writing training and grammar produces a couple of lovely newsletters that I love reading. Recently she told us about the US Plain Language Act requiring federal agencies to use plain language for documents, such as tax returns and forms. You can read more at www.plainlanguage.gov/news/index.cfm?topic=ysnUSG but I loved the Medicare Fraud Letter example I found at that web site.

    The Medicare Beneficiary Services receives a lot of Medicare fraud correspondence every year. To reach their customers more effectively, they took an already short letter and made it even shorter and to the point.

    Categories Marketing that works, More business, Tips & Tricks, Uncategorized | Tags , , , , | 4 Comments